The Basics

Getting Started: The Basics

Before Launching a Channel

Answering these questions will streamline your process and help you decide what to post and what not to post.

• What do you want to communicate and why?
• Who is your audience and what interests them about your department?
• Who’s going to create posts and respond to messages?
• What’s the best social media channel for your unit?
• Have you contacted Marcom?

Launching Your Social Media Channel

Choose a name that includes Cal Poly Humboldt or Humboldt. Ex: facebook.com/Humboldt journalism; twitter.com/HumboldtJacks1; youtube.com/user/HumboldtInfoTechServices. Always identify Cal Poly Humboldt in your name first, then a unit name, so people can easily find you.
Register your social profile to include your new site in our University Social Media Directory. Similarly, Marcom will be a designated backstop in case your account gets hacked, you lose your phone, or your toddler accidentally deletes Facebook, etc. Please contact Marcom to set this up.

Use a generic department humboldt.edu email account. Do not use a personal email address. Include all department contact information in the profile section of your social media channel. Include a URL for your unit’s official Cal Poly Humboldt page or another official Humboldt page, like http://humboldt.edu.