Standards & Guides

This guide shows you how to appropriately use the University logo to create a unifying look and feel with your University communications. Applying the logo in a consistent way plays an important role in upholding our brand strategy. 

The official brand and sub-brands work in conjunction to promote the University. There are several tiers of sub-brands, this guide will help you understand what brand guidelines your department/organization will need to follow.

How you say something is just as important as what you say. This guide will help you create written content that is consistent, compelling, and reinforces the University brand.

The University brand standards apply to all our websites as well. This guide will help make our websites look consistent and fall within the broader University brand guidelines.

The official events calendar utilizes user-generated content so anyone with a Humboldt username and password can submit an event using the 25Live room reservation system. This guide will help you understand how to use the events calendar to promote University events.

Social Media is an important part of marketing the University. When generating social media content, it's important to remember you are reporesenting the University. This guide will help you generate quality content and keep the tone and style within our brand strategy brand strategy.