Presentation Year
2023
College or Department
Short Description of your Research or Creative Project (700 characters or less)
From the primitively-brewed ‘steam beer’ of 19th century Eureka taverns, to the nano-brewed Hazy DIPA in a Crescent City warehouse today -- brewing culture remains a key social element and economic driver in Northern California's Redwood Coast. The Redwood Coast Beer Trail is an experiential destination marketing campaign that applies the principles of gastrotourism to advertise the robust craft brewery scene of Humboldt and Del Norte counties as distinct tourism assets. The Redwood Coast Beer Trail poster is a self-guided, self-paced wayfinding aide that empowers local and non-local visitors to experience the unique oddities and attributes of the region’s craft beer and cider producers.
Is your project focused on any of the following?
sustainability (explores interrelationships between environment, society AND economy)
Permission to Publish Work
Yes
Presentation File Upload
Primary Contact: First Name
Matthew
Primary Contact: Last Name
Gerber
Primary Contact: Email
mmg25@humboldt.edu
Primary Contact: I am a
Undergraduate Student
Primary Contact: Phone Number
7602138173
Primary Contact: Academic Departments
Kinesiology & Recreation Administration
Node ID
1411
Page Classification