Presentation Year

2019

Depreciated Participant

Freddy Brewster Journalism and Mass CommunicationsUndergraduate Student,Amanda SchultzJournalism and Mass CommunicationsUndergraduate Student,Tony WallinJournalism and Mass CommunicationsUndergraduate Student,Michael WeberJournalism and Mass CommunicationsUndergraduate Student,Alejandro ZepedaJournalism and Mass CommunicationsUndergraduate Student,Jessie Cretser-HartensteinJournalism and Mass CommunicationsFaculty

College or Department

Short Description of your Research or Creative Project (700 characters or less)

This study focuses on media coverage of the opioid epidemic. We analyzed local media coverage from 2013-2018 in the Times-Standard, North Coast Journal, and Lost Coast Outpost. The study is inspired by cultivation theory, which indicates that prolonged exposure to mediated messages influence how people perceive reality. Results indicate that the majority of articles containing the term “heroin” are focused on crime rather than a health, legislation, community engagement, or other key factors that could potentially affect the future outcome of this epidemic.

Permission to Publish Work

Yes

Node ID

799

Page Classification