Journalism 429                                                      

Advanced Public Relations

  • Mary Kay
  • L117 - x3414
  • mhk1@humboldt.edu

 

 

IMPORTANT ARTICLE DATABASES (HSU Library)

 

*ABI/INFORM

*California Newspapers – includes Times Standard and Sacramento Bee

*CMCC – Communication and Mass Communication Complete

*Factiva

*Lexis Nexis Academic

*Proquest Newstand

 

Since public relations practitioners rely heavily on demographic information, this guide highlights some of the more important sources.  It is not a comprehensive list of library resources, however.  HSU Library Reference databases are included.

 

DIRECTORIES

*Editor & Publisher International Year Book – the Encyclopedia of the Newspaper Industry.  83rd ed., 2003 (Ref PN 4700 E42)

*Gale Directory of Publications and Broadcast Media.  132nd ed. (Ref Z 6951 .A97)

 

STATISTICAL SOURCES – INDEXES AND GUIDES

*Index of Economic Activity for Humboldt County- HSU Economics Department

http://www.humboldt.edu/~indexhum/

*American Statistics Index (Docs Abs HA 195 .A46) 1975-2000 – continued by LexisNexis Statistical(database)

*MarketResearch.com – comprehensive collection of published market research

http://www.marketresearch.com/default.asp

 

STATISTICAL SOURCES – GENERAL

*City and County Data Book (Ref HA 202 .A36) and http://www.census.gov/prod/www/ccdb.html last updated in 2000; data for Humboldt County, Eureka, and the Arcata area (places tables only). Generally, contains statistical tables for 220 data items at the U.S., census region & division, state, and county level. Also contains statistical tables for 194 data items for cities, and population and income data for smaller places.

*CQ'’s State Fact Finder- Rankings across America (Ref HA 214 .C27 2003) –state profiles and rankings

U. S. Census Bureau's State and County Quick Facts provides basic data

*FactSearch – HSU Library Database

*Lexis Nexis Academic (HSU Library database) 6000 fulltext newspapers and magazines online

*Rand California (HSU Database) – includes state or county-level information on population characteristics such as age, race and ethnicity, income, occupational data, retail sales statistics and much more.

*State Rankings – a Statistical View of the 50 States (Ref HA 203 .U17)

*Statistical Abstracts  - The National Data Book (Ref HA 202 .S73) & http://www.census.gov/prod/www/statistical-abstract-02.html

*Lexis Nexis Statistical (HSU Database) – numerous tables; search using subject list

 

 

MARKET GUIDES

*Household Spending:Who Spends How Much on What, 7th ed. (Ref HC 110 .C6 A666 2003)

*Lifestyle Market Analyst, 2004. (Ref HF 5415.33 .U6 L54 2004)

*Statistical handbook on Consumption and Wealth in the United States. (Ref HC 110 .C6 S73 1999)

*Direct Marketing Market Place.  2004 (Ref HF 5415.1 .D57)

 

STATISTICAL SOURCES – VOTING DATA

*California Secretary of State, Election Results: http://www.ss.ca.gov/elections/elections_elections.htm

*Rand California (HSU Library Database)

*League of Women Voters of California – Humboldt County Voter Information http://smartvoter.org/ca/hm/

(To use some of the above resources, you will need to know that Humboldt County is part of the 1st Congressional District, the 1st State Assembly District, and the 24th State Senate District.)

 

LOCAL

*Humboldt Room Links - http://library.humboldt.edu/infoservices/humco/links.htm

*Humboldt County Newspapers -

http://library.humboldt.edu/infoservices/humco/holdings/humnews.htm

  • HSU Statistical Data - Analytic Studies at Humboldt
  • CSU Impact Study, 2005

     

    BOOKS

    By using the HSU Library Catalog or the CSU Catalog it is possible to find many additional sources not listed in this guide.  Some possible subject headings are:

     

              Public Relations                        Marketing channels

                       Electronic marketing                Marketing research

                       Market segmentation                Marketing surveys

                       Marketing                                 Retail trade

                       Case Studies

     

     

     

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